Marketing

The aim of this study was to determine the effectiveness of a social marketing approach in reduction of unintended teenage pregnancies. We identified studies undertaken between 1990 and 2008 through electronic searches of databases, manual searches of bibliographies, and consultations with experts. Twelve studies that met the inclusion criteria were selected for further analysis. Results showed variation in intervention effects across specified outcomes (reduction in unintended pregnancies, delayed sexual initiation, contraceptive use at last intercourse, knowledge of contraception and reproductive health, and self-efficacy to refuse unwanted sex). Of the 12 studies, 9 reported significant effects on at least one of the outcomes. Long-term interventions were generally more effective than short-term ones for most outcomes. The impact on male participants' sexual behavior was minimal in most studies. Overall, social marketing appears to be an effective approach in reducing teenage...

Nous presentons les resultats d’une etude sur les croyances comportementales, normatives et de controle percu associees au gaspillage alimentaire chez 68 adultes qui frequentent un restaurant d’entreprise. Deux questionnaires ont permis de reveler les croyances saillantes et de tester la nature des croyances revelees selon que l’on emploie le terme « gaspillage » ou une formulation plus neutre. Apres analyse des donnees, 20 categories de croyances modales ont ete identifiees. Les individus ont une attitude globalement positive vis-a-vis de la reduction du gaspillage et des consequences environnementales associees au gaspillage sont spontanement citees. Les croyances normatives soulignent le role des personnels de restauration et les croyances de controle font references a des parametres situationnels. Selon le type de questionnaire, des differences dans les frequences de citation de certaines categories de croyances sont observees. Les implications theoriques, methodologiques et man...

Purpose This paper aims to explore consumers’ experienced life and studies how practices interconnect and are organized on a daily basis. The objective is to contribute to a better understanding of how (or whether) it is possible to interfere with daily practices, as public policies pretend to do, to address several societal challenges (food waste, healthy eating, greenhouse gas reduction, social equity, etc.). Design/methodology/approach Using the concepts of routine, ritual and practice to understand the dynamics of daily life from a practice theories perspective, this study is based on a qualitative methodology combining a projective method of collage coupled with semi-structured interviews with 23 participants and, participant observation of shopping, cooking and mealtimes at home with 11 of the 23 participants. Findings Results show that the degree of systematization of practices defines different types of routine according to various systematization factors (time, commitment, ...

La réduction du gaspillage alimentaire en restauration collective est un objectif fixé par les pouvoirs publics. Notre étude qualitative porte sur le rôle des normes personnelles et sociales sur les comportements de gaspillage des consommateurs dans ce contexte de consommation. Nous montrons d’une part l’existence d’une norme personnelle de non gaspillage et d’autre part la perception de normes descriptives et injonctives contradictoires pouvant s’exprimer à deux niveaux de proximité : au niveau du groupe avec lequel on mange (proximité immédiate) ou à l’échelle des usagers du restaurant (proximité élargie). Afin de modifier les comportements, des préconisations visant à renforcer la saillance de la norme personnelle et des normes sociales de non gaspillage sont proposées.

The research objective was to determine the effect of market orientation and innovation on competitive advantage. This research is field research on bag artisans in Bojong Rangkas Village, Ciampea District, Bogor Regency. The population of the study was 150 bag craftsmen using the Slovin formula and obtained a sample of 60 respondents. Distribution of questionnaires using an accidental sampling technique. Data analysis carried out; (1) test the research instruments in the form of validity and reliability tests; (2) classic assumption tests in the form of normality, multicollinearity, and heteroscedasticity tests. After the data fulfills all the classical assumptions, then multiple linear regression analysis, determination test, t-test, and F test are carried out. The research findings show that market orientation and innovation have a positive effect on competitive advantage in the bag craftsmen of Bojong Rangkas village, Ciampea district. The managerial implication of the research ...

Purpose: To investigate the impacts of SMM on brands equity of SMEs in UAE. Methodology: We administered a survey using SurveyMonkey.com to select 50 participants, with a developed questionnaire emphasizing the effects of SMM on brand awareness, brand loyalty, brand image, customer engagement, and brand equity. Findings: Findings indicated that social media marketing (SMM) of SME brands in the UAE affect their brand equity, brand image and brand awareness. However, there was no sufficient evidence supporting the effect of SMM of SMEs in the UAE on brand loyalty and customer engagement. This implies that social media marketing activities of firms alone may not be enough to influence loyalty among customers towards the brand. Unique Contribution to Theory, Practice and Policy: The study assists business owners of SMEs in the UAE in evaluating the worthiness of investing in SMM to grow their customer base and maintain strong brand equity.

The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism experience dimensions as well the influence of storytelling as a key antecedent of the wine experience. This study extends existing knowledge by identifying new key drivers which focus on wine tourist behavioural responses within visits to the wine cellars. Data were collected within two wine tourism settings in Madeira and Porto wine cellars, from two convenience samples of 647 international wine tourists. Using partial least square structural equation modeling, the results show a direct impact of wine storytelling on the wine tourism experiences of wine tourists, through winescape attributes and sensorial attraction, that also act as mediators, with wine excitement and cultural experience as ...

The research on tourism is constant and unending; food and wine tourism research still represents a small part inside this wider field. Wine tourism and events are critical for sustainable development of rural areas. In this context, the emotional bond between the wine tourists the regions and the producers that they visit is created, not just through the wine as a product, but also through a set of hedonic features that are present in the visit and tasting experience. To reach the research objectives, a quantitative methodology was chosen. For this research a questionnaire was used and completed by wine cellar visitors and distributed to wine tourism facilities. An online questionnaire was applied in wine and wine tourism social network groups. To test the hypothesis, a structural equation modelling (SEM) was used has well as an importance–performance matrix analysis (IPMA) was also used for further exploration of the results. Results reveal that brand love and wine involvement are...

The COVID-19 pandemic is responsible for a health crisis and, at the same time, for a sharp drop in activities of economic sustainability, particularly in tourism management, and has consequences in most countries that are still difficult to measure. The objective of this research is to identify restaurant entrepreneurs’ perceptions about the future, government measures, strategies they will apply, and lessons learned for the future after the mandatory lockdown of restaurants and hospitality establishments related to pandemics. The framework was developed through content analysis with line-by-line coding applied to questionnaires collected online from Portuguese restaurant entrepreneurs. The results reveal the existence of common concerns to all entrepreneurs in the restaurant business for the post-pandemic period, about the measures that the governments should implement, and about the strategies and lessons learned for the future. Resilience in face of the future, fear of a lack of...

The purpose of this paper is to systematize and justify the factors for the effective implementation of digitalization to ensure the innovative development of agriculture in Azerbaijan. Based on the survey completed by 1,513 senior managers of agricultural enterprises in Azerbaijan, the key factors and barriers to digitalization of agriculture were substantiated: the cost of introducing and using digital technologies, unregulated legislative processes of digitalization of the industry, and the level of cybersecurity. The levels of development of digitalization of the country's agricultural sector have been determined and empirically substantiated the qualitative nature of the influence of digitalization factors on the innovative development of agricultural enterprises using the regression modeling method. The results obtained can help develop a state strategy for enhancing the digitalization of the country's agricultural sector to ensure its innovative development, food secu...

This article provides an overview of foundational concepts of business strategy and business development that scientists can apply to starting and expanding their research programs. It covers topics including: defining a value proposition, identifying stakeholders, considering research gaps, strategic collaborations, responsible hiring, strategic planning, and time management. © 2020 by John Wiley & Sons, Inc.

The subject literature around the world puts a strong emphasis on the discrepancy between the positive attitude towards the idea of sustainability and consumer behaviour. These issues are the subject matter of this paper, which aims at both the identification and evaluation of selected aspects of knowledge, attitudes and eco-friendly behaviour of consumers connected with their choice of foods. The authors made an attempt of answering the question, to what extent do the level of knowledge and the declared eco-friendly attitudes have an impact on specific purchasing decisions. In the empirical observations, the conceptual model of the effects of the environment (knowledge, attitude, behaviour) on the customers’ ecological awareness was used. The analysis conducted on the basis of this model indicated that stimulating the demand for ecological products is implemented mainly by the processes of raising awareness, which leads to expanding the consumers’ knowledge concerning ecological fa...

Durante los años previos a la crisis económica, el déficit exterior de nuestro país había alcanzado un nivel insostenible producto de la caída del ahorro y del aumento de la inversión nacional. Sin embargo, con la aparición de la crisis, y tras unos meses iniciales en los que el desequilibrio exterior mantuvo su tendencia de deterioro, se ha producido una brusca y acusada corrección del mismo que podríamos calificar como un verdadero proceso de «reversión en la cuenta corriente», explicado exclusivamente por el descenso de la inversión y con comportamientos totalmente opuestos del sector privado no financiero y de las Administraciones Públicas. No obstante, la economía española sigue registrando una necesidad de financiación elevada, tanto desde el punto de vista histórico como desde una perspectiva internacional.

The tourism agent information system is an information system that brings together people who need tourism agents with tourism agent providers. This information system contains offers of tourism packages in several well-known tours that are often visited, this system is also available with request packages which will be directed to the admin to confirm with the desired request package. This system does not only contain offers about tour packages but also provides information and education about these tours, making it easier for users to choose the desired tour packages because they have received education or an overview of the tour. The development stages implemented include surveys, needs analysis, dedication, and implementation. Surveys and needs analysis serve as stages used in finding target users and their needs. User Interface Design is used to make user interaction as simple and efficient as possible, in terms of achieving user goals or what is often referred to as user-cente...

The COVID-19 pandemic, the blocking of activity by the government and the restrictions imposed in Romania had detrimental effects on the activity of restaurants, imposing their adaptation to new situations and generating creative innovations that caused changes in the way restaurants deliver food to consumers through food order & delivery platforms. Exploring the nature and implications of such innovations on resilience, this study analyzes their impact on the attitude and intention to use food delivery platforms by restaurant managers in Romania during the COVID-19 pandemic. Through the proposed structural model, the authors integrate innovations in resilience by joining together the new components of the established TAM model. This research was conducted on a sample of 402 restaurant managers in Romania. The data was collected based on a questionnaire, and it was analyzed with the SmartPLS3 software. The results of the study show that the four variables of innovation, namely busin...

Organic farming and organic food market have been growing around the world for many years. In Myanmar, organic food is in the early stage for production and marketing. The study aims to analyse the determinants of the consumers’ purchase intention and attitudes toward organic food and the role of sociodemographic characteristics. The data was collected from 80 consumers of Nay Pyi Taw Region using structured questionnaires. The findings indicated that 38 percent of the respondents perceived that they were fully aware of organic food, organic agriculture and their differences with conventional food and agriculture. Among the respondents, 61 percent were willing to pay premium price for organic food. The results indicated that age and household size of the respondents were not significantly associated with the respondents’ awareness level of organic food, purchase intention, the premium price the respondents were willing to pay, expected consumption frequency in the future and checkin...

This paper explores how approaches to new product design can differ nationally when examining large organizational cultures between the East and the West, especially looking at different approaches in the context of ‘openness’. Currently, approaches to new product development in digital landscape have shifted to evolutionary perspectives, which embrace an ‘open’ context in the design process – ‘designing’, rather than single hierarchical and closed strategy for efficiency‘controlling’. However, successful large Far Eastern organizations in consumer electronics and telecommunication products have achieved maximized sales profits by focusing on effective new product strategies. This paper proposes a conceptual framework to understand ‘designing’driven organizational cultures, based on gaining an understanding of the Eastern Asian organizational cultures in their New Product Development (NPD) process. This is developed through a number of case studies on organizational cultures in NPD ...

This paper explores how approaches to new product design can differ nationally when examining large organizational cultures between the East and the West, especially looking at different approaches in the context of ‘openness’. Currently, approaches to new product development in digital landscape have shifted to evolutionary perspectives, which embrace an ‘open’ context in the design process – ‘designing’, rather than single hierarchical and closed strategy for efficiency- ‘controlling’. This paper highlights that NPD process in Far Eastern Asia’s organizational cultures have been underlined in single hierarchical organizational cultures resulting in engineered product design under ‘controlling’, rather than ‘designing’.

The frequency of chronic diseases, such as cardiovascular diseases, has significantly soared in recent years; therefore, it is important to closely consider a number of factors, especially environmental factors, which contribute highly to the development of cardiovascular diseases. A long-term trend that has been adopted in several developed and developing countries to reduce the incidence of such diseases for patients is formulated in the form of health tourism. This study is a developmental research, which is categorized as descriptive-survey in terms of data collection method. The aim of this study is to prioritize 22 districts of Tehran for the purpose of preventing cardiovascular diseases. In the present study, after the extraction of the effective factors in the prevalence of cardiovascular diseases from previous studies, the weight of each factor with their specific data for each of 22 districts of Tehran (collected from relevant organizations) is obtained using two levels of...

SMEs or Small and Medium Enterprises in national economic development because small companies are in economic growth, in term of the economic crisis that occurred in the country caused by the Covid-19 pandemic, which collapsed many on a large scale, Small and Medium  Enterprises (SMEs)  proved to be more resilient in the face of a crisis. Small and Medium Enterprises (SMEs) Mawar Indah is located in Kramat Gajah Village, Galang, North Sumatra, Has problems and obstacles in terms of selling products widely due to limited skills and product socialization. Thus, the UINSU Group 28 Community Service Program conducted a program to improve product quality, product packaging, product quality, socialize the importance of halal certification and labeling, as well as Digital Marketing training through E-commerce and social media as well as collaboration. The method carried out is based on service and empowerment with Participatory Action Research with three main steps, namely reflection and s...

Background There is considerable debate about the two most commonly used scoring methods, namely, the formula scoring (popularly referred to as negative marking method in our environment) and number right scoring methods. Although the negative marking scoring system attempts to discourage students from guessing in order to increase test reliability and validity, there is the view that it is an excessive and unfair penalty that also increases anxiety. Feedback from students is part of the education process; thus, this study assessed the perception of medical students about negative marking method for multiple choice question (MCQ) examination formats and also the effect of gender and risk-taking behavior on scores obtained with this assessment method. Methods This was a prospective multicenter survey carried out among fifth year medical students in Enugu State University and the University of Nigeria. A structured questionnaire was administered to 175 medical students from the two sc...

This study investigated how residents’ empowerment influences their engagement in the sustainability of the convention industry in their community, specifically, their citizenship behavior (CB) toward convention visitors and support for convention development in their community. Additionally, the current study examined the moderator of a convention center’s innovativeness. The sample used for data analysis was 415 residents from Seoul and Busan, South Korea. The results of structural equation modeling revealed that residents’ empowerment enhances their participation in CB toward visitors and support. The multi-group comparison analysis suggested that a convention center’s innovativeness moderates the effect of residents’ empowerment on their CB toward visitors but not on convention development support. These results highlight the important role of empowering residents in convention host communities in psychological, sociological, and political ways in promoting community engagement ...

This paper offers a review of contemporary debates on organic and managed workplace fun initiatives. The managed workplace fun initiatives are named by some scholars and practitioners as a management tool for employee engagement. This paper discusses the workplace fun phenomenon and investigates the most frequently used workplace fun practices and the fun practices which are believed to be the most effective ones. Furthermore, it examines whether the workplace fun activities are regarded as a management tool through a literature review and a quantitative research. For the research 388 Turkish private bank employees who work for the headquarters of these banks are surveyed using convenient sampling method. The findings of the study highlight not only the most frequently used workplace fun practices like recognition of personal milestones, community volunteerism engagement opportunities, entertainment and games, but also the fun practices which are believed to be the most effective on...

Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with. Therefore, to analyze how brand love is created and to identify the components of a sustainable brand love, we conducted a qualitative study on the brands that achieved the lovemark status several times in the survey conducted on the consumers in Turkey. We used the categories in the 2019 lovemark survey, a study conducted by Ipsos for MediaCat magazine every year, as the basis, and we evaluated brands that have been selected as lovemarks in their respective categories at least five times. Our study concluded that the brands created brand love through quality in product or service as well as diversity, customer satisfaction, brand trust, innovative products, sincerity, and emotional intimacy, being a solution-oriented brand, as demonstrated in othe...

The current study was an effort to test the effects of market orientation and strategic human resources practices (SHR) over organizational level innovation. In an era where companies need to implement key strategic human resources and be market oriented, we aimed at testing the effects of these two important perspectives with data drawn collected from the IT industry (N = 174). Results showed that only participation in decision making from SHR practices and customer orientation from market orientation predicted organizational level innovation positively. Moreover, our findings also emphasized that the relationship between SHR practices and organizational level innovation were more pronounced for companies which had high degrees of market orientation. Our findings speak to significant managerial implications and emphasize the need to include employees in decision making processes. Further suggestions, limitations and conclusions are also discussed

This study describes and expounds link between motivation-enhancing HR practices (M-HRM) and customer satisfaction (CS). Motivation-enhancing HR practices include compensation & incentive (CI) and performance management (PM).The mediation of emotional intelligence (EI) is verified between the M-HRM and CS. The research was directed on 126 bank branches operational in Punjab (Pakistan) with 467 banking employees and 934 customers. The process of statistical analysis was performed by Structural equation modeling (SEM). A substantial relationship amongst all the variables of study (i.e. M-HRM, EI and CS) was established. It was clinched resultantly, that M-HRM exert impact on CS, through EI in direct as well as indirect ways.

Virtual worlds and online games experienced a remarkable increase in popularity in the early months of the COVID-19 pandemic Based on ethnographic research, we discuss the use of Second Life as a space of sociability in contexts of physical distancing in several countries Focusing on the socio-technical characteristics of this digital environment, as well as on the experiences of its users, we propose that the current appeal of this type of platform can be explained by distinctive elements, including: immersion, avatar embodiment, synchronicity, and persistence © 2021 University of Toronto All rights reserved

In order to realize the characteristics of STMIK YMI TEGAL as a place for the formation of independent Bachelors and Bachelors and to realize the Vision and Mission of STMIK YMI TEGAL in terms of Independence and Entrepreneurship, the Center for Entrepreneurship, Independence and Incubator Institute for Research and Community Service (LPPM) synergizes the LPPM Entrepreneurship Development Program with various parties, including: Micro, Small and Medium Enterprises (UMKM) Tegal City. As a form of synergy, LPPM STMIK YMI TEGAL in collaboration with the National Madani Capital (PNM) held Product Packaging Design Training, in order to provide skills for the community through Tegal City SMEs

Purpose The purpose of this paper is to contribute to the understanding of similarities and differences between small and medium technology enterprises of Zhongguancun in China and Silicon Valley in the USA in the following aspects of their activities: scale, diversity and the strength of entrepreneurial networks; quality of collaboration network; reputation in the sense of stakeholders’ perception at the local market; and foreign networks. Design/methodology/approach The study uses a survey method. The analysis of variance statistical technique was applied to each aspect. Findings The investigation reveals that Chinese companies have more stakeholders among relatives and friends, government, universities, accounting/law, as well as collaborate more with competitors and suppliers, while the US companies have more and collaborate diverse relations with its clients. In America, companies tend to trust their partners more than they do in China. For Chinese companies, the local governme...

Purpose: This study was to test Sensory Experience Tourist Equity, Affective Experience, Tourist Delight, Cognitive, Behavioral Experience, Tourist Delight, Tourist Equity effect on Tourist Loyalty.   Theoretically framework: The article is portraited various research which includes quantitative,  and case studies available in various databases like a web of science, Scopus is illustrated for a better understanding of the topic.   Design/methodology/approach: This study are tourism tourists who have visited Huta Tinggi once a year. The sample in this study were 200 respondents using a purposive sampling technique with the criteria of tourists who had visited Huta Tinggi once a year. This research is a quantitative research with a survey method. The data collection tool in this study used a questionnaire. Data analysis using PLS-SEM.   Findings: showed that Affective Experience had a positive and significant effect on Tourist Delight, Cognitive Experience had a positive and significa...

Healthy food intake has an important role for people to maintain and increase body immunity, especially during the Covid-19 pandemic. Therefore, eating clean and nutritious food can be one of many ways to maintain health. Chicken meat is often people's choice for their dish. In addition to its delicious taste and can be processed into various types of dishes, chicken meat is a healthy food because of its high protein content. Besides food ingredients, cooking methods also play a very important role in health. To maintain good food quality, Hazard Analysis of Critical Control Points (HACCP) system is needed, which is a system of cooking methods that control the condition of food so that it can be consumed safely by consumers. In this online workshop, participants from the SML UMKM Centre community will learn how to prepare and cook geprek chicken by using the HACCP system